Definition
and objectives:
As a final
major project, I am producing a "survival guide for erasmus students", an illustrated book which contain a
collection of tips and personnal anecdotes to promote the erasmus experience
and help the students in their personal experience.
It has to
be funny and friendly, to make the information attractive and also to be a
reassuring object. To obtain that, my pillars are:
- • funny
illustrations
- • friendly
tone in the text
- • communicative
layouts
Also, it
seems to me that talk about my personal experience was really important to
make it human, so I included little comics telling my stories.
Some inspiration: an advertising from 1kilo3, an advertising company that favor humanity, quality and fun.
1kilo3, advertising for Lirio, Philips
http://www.1kilo3.com/
Process:
I started
with layout researches, because I wanted to involve them since the beginning and it helped
me to visualise my content.
I was
influenced by the way artists like Delphine Mach or Noemie Marsily make their
layouts; and also by “Studio Pomp”, which had publications similar to what I
wanted my book to look like.
Studio Pomp, "Graduation Guide for design students", 2012
© Delphine Mach
http://www.delphinemach.com/
Studio Pomp, "Graduation Guide for design students", 2012
© Delphine Mach
http://www.delphinemach.com/
In term of
images, I wanted something sketchy looking, but with strong masses of color, like Mela Koehler.
Mela Khoeler, "Fashion", 1907-1914
At first, I
worked on the administrative part, wich seems to be daunting. It was
difficult to visualise and similar to a classic brochure.
So I tried
to work on the entertainment part. I started to include
crazy layouts, closer to my first sketches.
At this
point, I had the idea to include comics telling my personnal experience.
It was a good way to involve the reader and humanise the content.
Now I had
found a system that worked, with informative content (typed), tips (handwritten) and personnal
anecdotes (comics). I got most of my pages done
quickly, the style becoming gradually
more precise.
Eventually,
I came back to the first part (administration) and found way to make it
personnal and fun. I replaced the first illustrations, that were very standard by little allegorical monsters.
Back in St
Luc, I will have to adapt my work considerating the feedbacks of my teachers,
but my objectives are to finish the chapters I could’nt do here (by running out
of time), the cover, and more importantly write the part “after the erasmus”,
which will be based of my experience there. Finally I will have to concentrate
on the production part (printing, diffusion,...)
Practicaly:
While I was
working, I had the luck to be constantly with my audience : international
students. It is a very specific audience with specific needs. It is important
to precise that I am my own audience too.
It have to
be small and transportable. Also, I don’t want something too precious, because
(clumsy) students must feel comfortable to manipulate it.
To print
it, I will use the selfpublishing website “Inky little finger”.
Alternative:
An accurate
alternative to the book would have been to make a website. Indeed, the content
would be easily adaptable in a very interactive interce: the chapters could be “tags”, and the little mascots could be clickable and movable buttons. It would also be more accessible to my audience and more time-related.
However,
the book support is important because of his materiality. It communicate more humanity and makes it a reassuring object. It also makes
it something unique: there is plenty of websites about the
ersasmus experience, but almost no books.